Product designer based in Geelong, working Melbourne, Surf Coast and remote. Twenty-two years designing and leading, two years building with AI.
I’m open to the right hands-on role (Principal Designer, Lead Product Designer, Design Manager or Head of Design), and I work fractionally with a small number of startups and scaleups as their design leader.
Selected work
Coles Online, unified commerce
$3.7B a year on the platform · +41% FY22
SEEK mobile app rebuild
+75% applications · 1.5M a month · sole designer
Fifty years of paper
Designed and built solo in four weeks
Myer department store online
+3.5 points conversion
Target Australia store online
Lifted NPS, CSAT and CES
Building
About
I’ve spent twenty-two years designing products, most of it in Australian retail and marketplace: Coles, Woolworths, SEEK, Myer, Target, Catch, Telstra, Disney, MYOB and ANZ. I’ve built and run design teams up to forty-plus people, and I’ve never stopped working in the file myself. For the last two years I’ve been designing and building AI products end to end, from Figma through to deployed code.
Writing & speaking
Occasional notes on design leadership, AI, Fractional and building, plus the podcasts and talks I turn up in.
Get in touch
I also work fractionally with startups and scaleups, and run StackCraft, a fixed-price build studio. Fractional details →