Writing & speaking
Occasional notes on design leadership, AI, Fractional and building, plus the podcasts and talks I turn up in.
The loop I run every time, why context beats prompts, how a tool earns its place, and the three things I got wrong.
Most AI features fail on adoption, not the model. What senior design ownership actually changes.
I still design, most of the week. What changed is that the work no longer stops at the handoff.
Twenty years of building software and the last twelve months are the biggest shift I’ve been through. The honest account of what’s different day to day.